14th September 2024 // Peiraios 260
How do you build a movement? Just ask SHERELLE, the East London DJ who’s dedicated to jungle, footwork, d’n’b and hardcore and is currently busy taking her vision for a better, fairer and faster electronic music scene around the world. You’ll know SHERELLE by now: she’s been tearing up sweat-soaked clubs and ecstatic festival stages from Chicago to Tokyo, whipping the global 160bpm+ community into a frenzy with her cutting-edge track selections and charismatic, once-in-a-generation DJ style. The accolades speak for themselves: she won the BBC Essential Mix Of The Year in 2020, was DJ Mag’s Best British DJ in 2021 and an NME magazine One To Watch in 2022, as well as being a regular face in the Dazed 100. But for SHERELLE, the next level begins now.
Having cut her teeth on the UK’s underground club scene, broken the internet with seminal live streams and magazine covers and sold-out countless international shows playing only the most-forward thinking and uncompromising music, SHERELLE is combining her visionary approach and headliner-status to leave a lasting impact on the history and future of electronic
music. As a producer, she will of course be following up on her incendiary singles ‘160 DOWN THE A406’, ‘JUNGLE TEKNAH’ and ‘GETOUTOFMYHEAD’; as a curator, she will continue to run her pioneering record label Hooversound Recordings (alongside Naina) and BEAUTIFUL, the label that is a platform, recording studio and academy for queer, Black artists; and as a social advocate she will keep on showing up for working class, LGBTQ+, people of colour in the arts and music.
There will also be plenty of radio, like her former Radio 1 residency and regular NTS slot, where she’s invited the likes of Kode9, Goldie, DJ Spinn and Tygapaw, and milestone shows, like playing at Frank Ocean’s party and closing Glastonbury festival on the epic IICON stage – all of that is a given from a DJ who has as much energy and hunger to share new music as SHERELLE. But watch closely and you’ll see the start of something bigger and wider start to occur. Inspired by the late Virgil Abloh, who was a champion of her work, SHERELLE is eager to unlock even more of her creative potential and present her art in new ways. The best thing about all of this? SHERELLE is taking all of her friends, fam and fans along for the ride. It doesn’t matter when you joined her journey, because you already know she’s heading in even more exciting directions. Buckle up!
Links:
Instagram – www.instagram.com/sherelle_/
Facebook –www.facebook.com/iamsherelle/
Twitter –www.x.com/iamsherelle?
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